Adani Group Set to Enter Ecommerce and Digital Payments Arena
With the goal of diversifying its business and taking on industry titans like Reliance, Amazon, and Walmart, the Adani Group, a significant conglomera
With the goal of diversifying its business and taking on industry titans like Reliance, Amazon, and Walmart, the Adani Group, a significant conglomerate in India, is considering a move into digital payments and ecommerce. It is contemplating introducing a cobranded credit card with banks and requesting a licence on Indias Unified Payments Interface. Prior to the release of the Adani One consumer app, Adani made references to potential Uber partnerships. The group intends to provide online shopping via the ONDC platform, which is supported by the government. Indias retail business is a major battlefield, expected to reach $1.27 trillion by the end of the next year. Flipkart is the leader in ecommerce, but Google Pay and PhonePe rule mobile payments. Adani One would target its current user base through the integration of Adanis services. This action is the result of difficulties, including claims of market manipulation, which have led to a significant stock decline, which Adani denies.
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B2B Tech News | 1 months ago