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Generative AI Transforming Indian Marketing Beyond Productivity

Indias generative AI scene, with over 60 local startups and $590 million raised, focuses on leveraging AI beyond productivity. While discussions often

Indias generative AI scene, with over 60 local startups and $590 million raised, focuses on leveraging AI beyond productivity. While discussions often revolve around enhancing productivity, the potential of generative AI in marketing remains underestimated. By combining data insights and creativity, generative AI complements human innovation. It wont drastically change the marketing industry but rather enhance professionals work, particularly through predictive analytics. This technology expedites the development of predictive analytics initiatives, accelerating the understanding of sales pipelines. Additionally, generative AI applications, utilizing specific data, streamline tasks, freeing up time for higherimpact activities within marketing teams. For instance, it rapidly generates lead lists, saving significant time for professionals. Read More..

B2B Tech News | 1 years ago          

Cornells New Program Equips Leaders to Harness AIs Potential Responsibly

Cornells new AI Strategy certificate program, led by Professor Soumitra Dutta, aims to equip professionals with comprehensive knowledge of AIs ethical

Cornells new AI Strategy certificate program, led by Professor Soumitra Dutta, aims to equip professionals with comprehensive knowledge of AIs ethical and sustainable use in business. It covers six courses, guiding students from AI basics to realworld applications, societal impacts, and future considerations. The program ensures a broad understanding, enabling individuals to assess, apply, and strategize AI use in their organizations while considering societal implications. Its an AI "boot camp," balancing technical insights with realworld contexts and strategies, preparing individuals for the everevolving AI landscape. Read More..

B2B Tech News | 1 years ago          

Russia Plans VPN Crackdown Amid Rising Demand Digital Ministry Eyes Protocol Restrictions

According to the nations digital ministry, Russia intends to ban several Virtual Private Networks VPNs and protocols deemed dangerous. Following Russi

According to the nations digital ministry, Russia intends to ban several Virtual Private Networks VPNs and protocols deemed dangerous. Following Russias restriction of access to several Western social media platforms, there has been a surge in demand for VPN services. Russia passed legislation in 2017 requiring VPN companies to work with law enforcement and block access to prohibited information, or risk being blacklisted. According to the digital ministry, foreign traffic deemed to pose a threat might be filtered out of specific VPN services and protocols on the mobile communication network. Concerns were expressed by lawmaker Anton Tkachev on the possible shutdown of all VPNs. Read More..

B2B Tech News | 1 years ago          

DP World Australia Ports Halted Cybersecurity Incident Causes Ongoing Disruption

Owing to a significant and ongoing cybersecurity breach, DP World Australia, a significant port operator, has ceased operations at ports across many s

Owing to a significant and ongoing cybersecurity breach, DP World Australia, a significant port operator, has ceased operations at ports across many states. Operations at container terminals in Melbourne, Sydney, Brisbane, and Fremantle, Western Australia, were suspended as a result of the infringement. As it prepares to resume regular operations, DP World Australia, which oversees almost half of the nations cargo movement, is testing critical systems and looking into any data breaches. The National Cyber Security Coordinator anticipates the disruption to last for many days, affecting the import and export of commodities, and the Australian Federal Police is looking into the issue. Read More..

B2B Tech News | 1 years ago          

Lockbit Ransomware Gang Targets Boeing, Exposes Sensitive Data

The cybercrime group Lockbit released internal material from Boeing, a significant defence and space contractor, on the internet. Lockbit stated in Oc

The cybercrime group Lockbit released internal material from Boeing, a significant defence and space contractor, on the internet. Lockbit stated in October that it had gotten a large quantity of confidential information from Boeing and that it would not disclose it unless a ransom was paid by November 2. Boeing acknowledged that information had been made public by a criminal ransomware actor and verified a cybersecurity breach affecting some portions of its components and distribution business. Boeing stated that it does not think the event jeopardises aircraft or flight safety, but it did not address whether defence or other sensitive data was exposed. Lockbit is recognised as a proficient and wellorganized criminal group that has attacked establishments throughout the globe. Read More..

B2B Tech News | 1 years ago          

Data Borders Open Qichachas Success Signals Shift in Chinese Info Access Abroad

Qichacha, a Chinese firm information supplier, is the first in the enterprise credit information industry to pass a data export security evaluation. T

Qichacha, a Chinese firm information supplier, is the first in the enterprise credit information industry to pass a data export security evaluation. This advancement enables Qichacha to introduce its database in several foreign nations. In recent years, the Chinese government has enacted several cybersecurity, data, and privacy rules that mandate that organisations with sizable user bases go through evaluations and get approvals before using their data. Regulations enacted in 2022 require security checks before exporting data. The fact that Qichacha was able to pass this evaluation points to a possible change in how easily accessible Chinese corporate data is for users who are located abroad. Read More..

B2B Tech News | 1 years ago          

Combatting Deepfakes Microsofts Watermark Tool Aids Politicians in Election Integrity

Microsoft is offering a tool to U.S. politicians and campaign groups to combat deepfakes leading up to the 2024 presidential election. The tool uses w

Microsoft is offering a tool to U.S. politicians and campaign groups to combat deepfakes leading up to the 2024 presidential election. The tool uses watermark credentials through cryptography to authenticate videos and photos, creating a permanent record to detect digital alterations or AIgenerated content. Initially free for political candidates, Microsoft may extend the tool to more groups post2024. Despite addressing deepfake concerns, Microsoft is investing heavily in generative AI, putting $10 billion into OpenAI. The company also emphasizes the threat of foreign interference in U.S. politics, particularly from China, Iran, and Russia, as highlighted in a recent threat intelligence report. Read More..

B2B Tech News | 1 years ago          

Crash Prompts Cruise to Recall 950 Autonomous Vehicles Across the U.S.

Cruise is recalling 950 autonomous vehicles in the U.S. due to issues with the collision detection system in its Automated Driving Systems ADS softwar

Cruise is recalling 950 autonomous vehicles in the U.S. due to issues with the collision detection system in its Automated Driving Systems ADS software. The recall comes after a robotaxi was involved in a crash where the ADS response was deemed improper. The incident involved a pedestrian in San Francisco. Cruise plans to address the softwares response in certain collision situations. The company had previously halted operations nationwide and temporarily suspended production of its Cruise Origin. Cruise acknowledges the need for ongoing software improvements and anticipates potential future recalls. The company is currently under federal investigation for safety concerns, competing with Waymo and others in the race to bring autonomous cars to market. Read More..

B2B Tech News | 1 years ago          



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Refresh Your Facts

1.  Global online sales are predicted to reach 22% of all retail sales in 2023.
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2.  Global tablet shipments are expected to hit 142 million by 2025, reports Statista.
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3.  Artificial Intelligence is expected to contribute $15.7 trillion to the economy by the year 2030.
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4.  Since the launch of the popular mobile game, Candy Crush, in 2012, players have spent a total of 73 billion hours (equivalent to 8.3 million years) playing this game.
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5.  Approximately 8 billion gadgets connect on the internet every day.
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