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Generative AI Transforming Indian Marketing Beyond Productivity

Indias generative AI scene, with over 60 local startups and $590 million raised, focuses on leveraging AI beyond productivity. While discussions often

Indias generative AI scene, with over 60 local startups and $590 million raised, focuses on leveraging AI beyond productivity. While discussions often revolve around enhancing productivity, the potential of generative AI in marketing remains underestimated. By combining data insights and creativity, generative AI complements human innovation. It wont drastically change the marketing industry but rather enhance professionals work, particularly through predictive analytics. This technology expedites the development of predictive analytics initiatives, accelerating the understanding of sales pipelines. Additionally, generative AI applications, utilizing specific data, streamline tasks, freeing up time for higherimpact activities within marketing teams. For instance, it rapidly generates lead lists, saving significant time for professionals. Read More..

B2B Tech News | 1 years ago          

Cornells New Program Equips Leaders to Harness AIs Potential Responsibly

Cornells new AI Strategy certificate program, led by Professor Soumitra Dutta, aims to equip professionals with comprehensive knowledge of AIs ethical

Cornells new AI Strategy certificate program, led by Professor Soumitra Dutta, aims to equip professionals with comprehensive knowledge of AIs ethical and sustainable use in business. It covers six courses, guiding students from AI basics to realworld applications, societal impacts, and future considerations. The program ensures a broad understanding, enabling individuals to assess, apply, and strategize AI use in their organizations while considering societal implications. Its an AI "boot camp," balancing technical insights with realworld contexts and strategies, preparing individuals for the everevolving AI landscape. Read More..

B2B Tech News | 1 years ago          

Livent Eyes $10.6 Billion Merger with Allkem Creates Global Lithium Powerhouse

Important US Lithium producer Livent is scheduled to meet with Australian investors to talk about merging with Allkem for $10.6 billion. Amid a declin

Important US Lithium producer Livent is scheduled to meet with Australian investors to talk about merging with Allkem for $10.6 billion. Amid a decline in Lithium prices and demand, the combination would make the company the thirdlargest manufacturer in the world. Should the acquisition be approved by Allkem shareholders on December 19, Paul Graves, the CEO of Livent, will assume the lead role at the recently established Arcadium Lithium. Australia, Canada, and Argentinas Lithium holdings would be combined in the merger, making Arcadium Lithium the worlds thirdlargest producer of Lithium. By 2027, pretax operational cost synergies from the purchase should provide around $125 million in annual savings. Read More..

B2B Tech News | 1 years ago          

BP, Edison, Shell Call on USEU Task Force Amid LNG Disputes

The USEU Task Force on Energy Security has received requests from BP, Edison, and Shell to step in and resolve a disagreement between Venture Global L

The USEU Task Force on Energy Security has received requests from BP, Edison, and Shell to step in and resolve a disagreement between Venture Global LNG and the companys noncompliance with an agreement to provide Liquefied Natural Gas LNG. Three businesses have filed claims in contract arbitration with Venture Global LNG, along with one other, alleging that the company has not supplied enough gas and that it has not finished repairing its Calcasieu Pass LNG plant. According to Venture Global LNG, the plants partial shutdown is a result of malfunctioning power equipment being fixed. To exert pressure on Venture Global LNG about the contracts, the three firms appealed to the task force. Read More..

B2B Tech News | 1 years ago          

Exxon Mobil Dives into Lithium Mining, Targets 2026 Production for EV Boom

Exxon Mobil is anticipated to declare intentions to begin producing Lithium in Arkansas by 2026 to meet the rising demand for the metals used in EV ba

Exxon Mobil is anticipated to declare intentions to begin producing Lithium in Arkansas by 2026 to meet the rising demand for the metals used in EV batteries. With Tetra Technologies, Exxon hopes to manufacture 10,000 metric tonnes of Lithium annually in Arkansas by 2026 as part of "Project Evergreen." This action is being taken to increase the amount of Lithium produced worldwide from brine reserves that are salted. To test Direct Lithium Extraction DLE technology, which is essential for commercial operations, Exxon has started digging wells in Arkansas. It would be enough to produce about 100,000 EV batteries in the first run. Read More..

B2B Tech News | 1 years ago          

TPG Telecom Halts Negotiations with Vocus Group over Fiber Asset Sale

The negotiations between TPG Telecom of Australia and Vocus Group to sell some nonmobile fibre assets for about AUD 6.3 billion $4 billion have come t

The negotiations between TPG Telecom of Australia and Vocus Group to sell some nonmobile fibre assets for about AUD 6.3 billion $4 billion have come to an end. The operational model and commercial conditions could not be agreed upon by the firms. TPGs stock dropped as much as 10.5%, to a level not seen since late July. The due diligence process ended in October, although Vocus had made a nonbinding bid in August to purchase specific enterprise, government, and wholesale assets. TPG declared that it will carry out its strategic review despite persistently high interest in its fixed infrastructure assets from possible investors. Read More..

B2B Tech News | 1 years ago          

Russia Plans VPN Crackdown Amid Rising Demand Digital Ministry Eyes Protocol Restrictions

According to the nations digital ministry, Russia intends to ban several Virtual Private Networks VPNs and protocols deemed dangerous. Following Russi

According to the nations digital ministry, Russia intends to ban several Virtual Private Networks VPNs and protocols deemed dangerous. Following Russias restriction of access to several Western social media platforms, there has been a surge in demand for VPN services. Russia passed legislation in 2017 requiring VPN companies to work with law enforcement and block access to prohibited information, or risk being blacklisted. According to the digital ministry, foreign traffic deemed to pose a threat might be filtered out of specific VPN services and protocols on the mobile communication network. Concerns were expressed by lawmaker Anton Tkachev on the possible shutdown of all VPNs. Read More..

B2B Tech News | 1 years ago          

DP World Australia Ports Halted Cybersecurity Incident Causes Ongoing Disruption

Owing to a significant and ongoing cybersecurity breach, DP World Australia, a significant port operator, has ceased operations at ports across many s

Owing to a significant and ongoing cybersecurity breach, DP World Australia, a significant port operator, has ceased operations at ports across many states. Operations at container terminals in Melbourne, Sydney, Brisbane, and Fremantle, Western Australia, were suspended as a result of the infringement. As it prepares to resume regular operations, DP World Australia, which oversees almost half of the nations cargo movement, is testing critical systems and looking into any data breaches. The National Cyber Security Coordinator anticipates the disruption to last for many days, affecting the import and export of commodities, and the Australian Federal Police is looking into the issue. Read More..

B2B Tech News | 1 years ago          



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1.  Global online sales are predicted to reach 22% of all retail sales in 2023.
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2.  Global tablet shipments are expected to hit 142 million by 2025, reports Statista.
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5.  Approximately 8 billion gadgets connect on the internet every day.
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