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In order to connect with consumers, Australian tech companies must develop their brand identities.

Australias tech scaleups and ASXlisted tech brands are limiting their potential for success by prioritizing product and function rather than building

Australias tech scaleups and ASXlisted tech brands are limiting their potential for success by prioritizing product and function rather than building brands that connect with people. According to new research from Hotwire Australia and the University of Sydney Business School, this mistake has a real impact on business results. This study examined the use of semiotic symbols of technological brands and branding methods at different stages of business development. Leading brands invest in creating emotional connections with consumers to ensure their emotional connection The research found that 75% of scaleups and ASXlisted tech brands adopted functional brand taglines instead of more emotive slogans. No largescale tech brand has communicated human benefits through their website content. Consumers are more likely to seek out information on brands that create emotional connections. Read More..

B2B Tech News | 3 years ago          

Interest rate hike by the US Federal Reserve will increase market risks for Asian central banks

More than five standard deviations below the 3.3 percentage point fiveyear average gap, a 75basispoint increase by the Fed would reduce Indonesias p

More than five standard deviations below the 3.3 percentage point fiveyear average gap, a 75basispoint increase by the Fed would reduce Indonesias policyrate buffer versus the US to just one percentage point. The only country in the region where the buffer will remain larger than the fiveyear average after the Fed action is New Zealand. According to the spread that Southeast Asian bonds offer over Treasuries, their appeal is at an alltime low. Australia, New Zealand, and South Korea have helped to support yields, making the spread to the US more alluring Read More..

B2B Tech News | 3 years ago          

Frances Atos reports Consistent Sales in the First Half and Anticipates FullYear Cash Burn

French IT consultancy Atos, which is in the red, reported a firsthalf profit as expected but said it would face a loss of almost €500m by 2022 as ad

French IT consultancy Atos, which is in the red, reported a firsthalf profit as expected but said it would face a loss of almost €500m by 2022 as adopted innovative plans to restore confidence in the market. Halfyear fixed exchange revenue was €5.56 billion, down 0.6% from a year earlier, in line with an average estimate of €5.52 billion among ten analysts. The group burned 500 million euros in the first half of the year and expected to burn up to 450 million euros for the full year. It now said it expects annual operating margins to be at the lower end of the previously reported 35% range. Read More..

B2B Tech News | 3 years ago          

60% Indians want to choose Web3 full time

Cryptocurrencies, metaverses, and noncontagious tokens NFTs are the most popular and desirable fields for a Web3 career in India, according to a new s

Cryptocurrencies, metaverses, and noncontagious tokens NFTs are the most popular and desirable fields for a Web3 career in India, according to a new study by global cryptocurrency exchange Kucoin. According to the report, at least 60% of surveyed Indian users who have never worked for Web3 are highly interested in job hunting, mainly motivated by career growth and excellent salary packages in the industry. Over 80% of Web3 professionals in India are under 30 years old, much younger than the global average. Notably, 72% of Web3 professionals in India are very satisfied with their career so far and are aware of the benefits of the industry, such as growth, innovation, and better wellbeing. Read More..

B2B Tech News | 3 years ago          

Startups in Egypt are using technological innovation to make progress against financial exclusion

Financial exclusion is a broad category that can range from an inability to access banking services to the adoption of electronic payment methods. By

Financial exclusion is a broad category that can range from an inability to access banking services to the adoption of electronic payment methods. By 2021, 73% of the Egyptian population did not have a bank account, which results in the fact that 4% of the world population without banks live in the North African country.. Several FinTechs are seeking to address the situation and increase access to key financial services in the country. In Egypt, many workers are paid in cash, and the legacy banking system cant extend credit at lower risk due to a lack of infrastructure and data. dopey, a UKbased FinTech platform, is helping unbanked workers in Egypt access digital payment methods such as prepaid debit cards. Lucky, a cashback service that connects users to a network of over 30,000 merchants, also uses prepaid cards to expand the range of spending options for Egyptian consumers. Read More..

B2B Tech News | 3 years ago          

The inflation rate in Australia reaches 6.1%, the highest yearly increase in 21 years

Australian prices rose 6.1 % in the June quarter, the fastest annual pace since 2001, as consumers spent more on everything from fuel to food and hous

Australian prices rose 6.1 % in the June quarter, the fastest annual pace since 2001, as consumers spent more on everything from fuel to food and housing. Average inflation fell in AprilJune to 4.9% from 3.7% in the previous three months, fueling expectations of another rate hike at next weeks RBA policy meeting. Fruit and vegetable prices rose nearly 6 % in the June quarter alone, partly due to shortages caused by heavy rains on the east coast. Rising costs were one of the reasons why voters toppled the Morrison government in the May 21 election. Inflation in Australia lags behind inflation in most of its trading partners. Inflation in New Zealand was 7.3% in June, another 32year high, while inflation in the United Kingdom and the United States exceeded 9 percent in June and the annual rate of the euro zone. More than 9% in the same month 8.6% Read More..

B2B Tech News | 3 years ago          

Microsoft misses estimates, but shares rise by 5% on optimistic guidance

Microsoft shares rose 5% in extended trading on Tuesday after the software maker released an upbeat profit forecast for the year ahead. Microsoft post

Microsoft shares rose 5% in extended trading on Tuesday after the software maker released an upbeat profit forecast for the year ahead. Microsoft posted its weakest revenue growth since 2020 at 12% yearoveryear for the quarter ended June 30. The Intelligent Cloud segment, which includes the Azure public cloud for application hosting, generated $20.91 billion in revenue, up 20%, but below StreetAccounts estimate of $21.10 billion. The More Personal Computing segment posted $14.36 billion in revenues, up 2% year over year, boosted by Bing search and Xbox games. Microsoft saw $126 million in operating expenses tied to its decision to stop selling products and services in Russia. The company said factory shutdowns in China in April and May and a worsening computer market in June cut Windows revenue from device makers by $300 million. Technology industry researcher Gartner said earlier this month that logistical disruptions contributed to a drop in quarterly PC shipments. Read More..

B2B Tech News | 3 years ago          

Despite recession fears, Euronext has high confidence in European technology companies

Stefan Bujna says he is very confident in the future of the European technology company. PanEuropean stock exchange Euronext launched a new technology

Stefan Bujna says he is very confident in the future of the European technology company. PanEuropean stock exchange Euronext launched a new technology initiative called Tech Leaders in June. It aims to help companies in this sector gain more visibility among asset managers and other investors. Europe has powerful research, academia, leading companies, and businesses, says Bujna. He said Europes structural weakness is that the European market is more fragmented than the US. Europe is enormous and has many key markets in which European companies can compete globally. Read More..

B2B Tech News | 3 years ago          



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Refresh Your Facts

1.  Global online sales are predicted to reach 22% of all retail sales in 2023.
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2.  Global tablet shipments are expected to hit 142 million by 2025, reports Statista.
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3.  Artificial Intelligence is expected to contribute $15.7 trillion to the economy by the year 2030.
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4.  Since the launch of the popular mobile game, Candy Crush, in 2012, players have spent a total of 73 billion hours (equivalent to 8.3 million years) playing this game.
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5.  Approximately 8 billion gadgets connect on the internet every day.
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