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TV Upfronts in NYC Spotlight Ad Tech and AI Over Traditional Advertising

This week, a move away from traditional TV advertising was evident in New York Citys television upfront presentations, where ad tech and artificial in

This week, a move away from traditional TV advertising was evident in New York Citys television upfront presentations, where ad tech and artificial intelligence took centre stage. The emphasis was on cuttingedge ad formats and the growing reach of streaming platforms, even as superstars like Alicia Keys and Kevin Hart provided entertainment. Warner Bros Discovery promoted shoppable advertisements, YouTube offered AIpowered nonskippable ads, and Netflix debuted inhouse ad technology. With its first presentation, Amazon created quite a stir by highlighting Prime Videos enormous library of streaming content and worldwide user base. In light of the industrys shift to streaming, Disneys CEO underlined the timeless value of narrative, consistent with a broader trend in media consumption and advertising tactics towards digital platforms. Read More..

B2B Tech News | 2 months ago          

Reddits Shares Surge 13% on OpenAI Partnership News

Reddits stock RDDT.N jumped 13% on Friday on announcing a partnership with OpenAI, which is expected to increase the platforms advertising income. The

Reddits stock RDDT.N jumped 13% on Friday on announcing a partnership with OpenAI, which is expected to increase the platforms advertising income. The stocks recent gain has brought it closer to its record closing price of $65.11 in late March, with a possible increase in market value of $1.2 billion. Through the partnership, Reddit can leverage OpenAIs technology to create tools and features, allowing Reddits content to be instantly integrated into OpenAIs ChatGPT platform. Reddit will also have OpenAI as an advertising partner estimates show that OpenAI might make between $50 million and $60 million a year. The alliance supports Reddits pledge to take advantage of AI prospects during its first public offering. OpenAI has gotten content licensing agreements with extensive publications despite recent cases against it, demonstrating its expanding power. Read More..

B2B Tech News | 2 months ago          

Apples Latest Innovation Vehicle Motion Cues for Motion Sickness Relief

Apple has released a new function to make it easier for iOS users who suffer from motion sickness to use their smartphones while driving. Known as "Ve

Apple has released a new function to make it easier for iOS users who suffer from motion sickness to use their smartphones while driving. Known as "Vehicle Motion Cues," this feature reduces sensory conflict without interfering with the primary content by representing changes in vehicle motion with moving dots on the screen boundaries. It automatically recognises whether the user is in a moving vehicle by using the sensors on an iPhone or iPad. In the Control Centre, you can configure the function to turn on or off automatically or toggle it on and off. Alongside this, Apple provided other accessibility features, like eye tracking for navigation, voice control, colour filters, sound recognition choices in CarPlay, and audio haptics for hearing impairments. When iOS 18 is released later this year, these functionalities should be accessible. Read More..

B2B Tech News | 2 months ago          

Microsoft Partners with AMD for AI Chips in Azure Cloud

Microsoft declared it will provide an alternative to Nvidias GPUs for its cloud computing clients by introducing an AMD artificial intelligence chip p

Microsoft declared it will provide an alternative to Nvidias GPUs for its cloud computing clients by introducing an AMD artificial intelligence chip platform. Microsofts Azure service will provide AMDs MI300X AI chip clusters to meet the growing demand for AI processors in data centres. These processors compete with Nvidias H100 family of GPUs because they are strong enough to train and operate massive AI models. Microsoft will also showcase its brandnew Cobalt 100 custom processors, which have 40% more performance than competing Armbased CPUs. These chips will compete with Amazons inhouse Graviton CPUs and are being evaluated for usage with Microsoft Teams, among other apps. Read More..

B2B Tech News | 2 months ago          

CERTIn Warns of Critical Security Flaws in Microsoft Products

Regarding security flaws discovered in several Microsoft products, the Ministry of Electronics and Information Technologys Indian Computer Emergency R

Regarding security flaws discovered in several Microsoft products, the Ministry of Electronics and Information Technologys Indian Computer Emergency Response Team CERTIn has released an urgent alert. These flaws carry significant dangers, including the ability to circumvent security measures, access private information without authorization, and execute code remotely. CERTIn stresses the significance of installing antivirus software, using strong passwords, and being wary of phishing emails and links to reduce these threats. In related news, Dell Technologies announced a data breach involving customer names and physical addresses but assured consumers that no susceptible information was exposed. The business is looking into the occurrence to protect the security and privacy of consumer data. Read More..

B2B Tech News | 2 months ago          

GoDaddy Unveils AI Domain Search Revolutionizing Domain Name Selection

With its AI Domain Search, GoDaddy redefines domain name selection and serves consumers and companies looking for branded and customised domain recomm

With its AI Domain Search, GoDaddy redefines domain name selection and serves consumers and companies looking for branded and customised domain recommendations. By utilising generative AI, users enter company descriptions or keywords to obtain customised domain alternatives that align with their brand identity and vision. By providing imaginative and distinctive domain names, this cuttingedge technology seeks to improve branding and expand client visibility. GoDaddy Indias Senior Director of Marketing, Apurva Palnitkar, highlights the importance of AI in enabling small businesses to operate more efficiently and successfully compete. To help entrepreneurs with various business chores, GoDaddy also provides AIdriven solutions like the Prompt Library for workflow optimisation and GoDaddy Studio for content creation. The AI Domain Search demonstrates GoDaddys dedication to offering userfriendly and creative solutions for small business owners. Read More..

B2B Tech News | 2 months ago          

Dell Technologies Bolsters Data Protection Arsenal Against Rising Cyber Threats

Dell Technologies is strengthening its data security offerings in response to growing cyber threats. The goal of releasing the new Dell PowerProtect A

Dell Technologies is strengthening its data security offerings in response to growing cyber threats. The goal of releasing the new Dell PowerProtect Appliances and Dell APEX Backup Services AI is to handle the constantly changing data security landscape. With improved performance, security, efficiency, and scalability provided by the PowerProtect Data Domain DD9410 and DD9910 systems, businesses can accomplish quicker backups, restorations, and cyber resilience. A GenAI assistant for expedited protection procedures is now available with Dell APEX Backup Services AI. It offers realtime bespoke reports, helps with troubleshooting, and provides intelligent solutions. Furthermore, PowerProtect Data Managers Storage Direct Protection function effortlessly interacts with Dell PowerMax corporate storage for effective backup and recovery procedures. These developments highlight Dells dedication to providing allencompassing cybersecurity solutions, guaranteeing strong data security in the face Read More..

B2B Tech News | 2 months ago          

China Launches AntiDumping Probe into POM Copolymers from EU, US, Japan, and Taiwan

The European Union, the United States, Japan, Taiwan, and POM copolymers—a kind of engineering plastic—are the subject of an antidumping probe lau

The European Union, the United States, Japan, Taiwan, and POM copolymers—a kind of engineering plastic—are the subject of an antidumping probe launched by Chinas trade ministry. These polymers are used in many industries, including electronics, medical equipment, and vehicle components, and they can partially replace metals like copper and zinc. Although a year is anticipated for the investigations conclusion, it may need to be prolonged for an extra six months. The European Commission has replied cautiously, stressing the need to adhere to WTO regulations and adding that it will carefully review the investigations facts before deciding on additional steps. Chinas action coincides with rising trade tensions with the US and Europe, as both regions have lately imposed tariffs and opened trade probes. Read More..

B2B Tech News | 2 months ago          



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Refresh Your Facts

1.  Global online sales are predicted to reach 22% of all retail sales in 2023.
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2.  Global tablet shipments are expected to hit 142 million by 2025, reports Statista.
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5.  Approximately 8 billion gadgets connect on the internet every day.
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